Windows 10 is officially Microsoft's fastest-growing operating system ever.
In January, Microsoft revealed that it had been installed on more than 200 million devices -- a rate of adoption that blew away all of its previous operating systems, including Windows 7.
But the operating system Microsoft released in 2009 is still far more popular on a global basis: According to Net Market Share, Windows 7 powers more than half the world's traditional PCs.
Windows 10 comes in second place, with around 13% market share.
Microsoft's management plans to change that. The company wants Windows 10 installed on more than 1 billion devices within the next two years. In order to get there, it will look to a new group of its customers to make the switch.
Unprecedented steps fuel Windows 10's rapid adoption
So far, Microsoft has largely relied on individual consumers to fuel Windows 10's growth. Last year, it took an unprecedented step, announcing that it would offer Windows 10 as a free upgrade to nearly any consumer using a Windows 7 or Windows 8-powered PC. Microsoft also updated its video game console, the Xbox One, to Windows 10.
The result was a massive surge in Windows 10 uptake. In previous cycles, Microsoft had charged consumers for the privilege of upgrading to its latest operating system -- usually around $100 per PC. It's hard to beat free, and on Microsoft's earnings call back in January, CEO Satya Nadella noted that Windows 10 was growing 140% faster than Windows 7 at this point in its life cycle.
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