Since becoming whole new kind of female role model, Caitlyn Jenner had been rumored to be in cahoots with MAC on a new makeup collection. Today, the reality star and transgender activist took to Instagram to confirm the collaboration: “I’m finally free to announce my partnership with @maccosmetics!” She created an exclusive lipstick shade named Finally Free, inspired by her transition.
The versatile rosy-nude shade is more than just a pretty product—100% of the profits will go to the MAC AIDS Fund Transgender Initiative. Finally Free will be available for $17 on MAC’s website starting April 7.
No word at the moment on plans to expand the line.
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